Business Proposal for Child Development Strategy

Business Proposal for Child Development Strategy 1.0 Executive Summary As business evolved the main factors deciding the normal pursue of a companys activity could be a huge range with different variables, however when specifying about the absolute basic, the foundations of which actions that build up a business all the way from the bottom, then we are usually referring to the marketing plan. the marketing plan includes many steps, but more importantly, who is interested in buying the product? identifying a certain group of people with similar characteristics including demographics, psychographics and many more is what is known as a segment of the market (Sturman, Corgel and Verma, 2011). During the pass of time in the last 30 years, it could be said that miracles have been invented, but do these miracles come without a cost? No, everything has a cost, however in this concerning issue it is not just about value for money, as technology advanced significantly in the rise of the century, the human brain has slowly been shutting down, applications specific ally like snapchat and vines is the reason that now most of the secondary school students would have short attention span, the kids do not realise it but the effects of 10 seconds short videos constantly as well as randomly changing causing the brain to procrastinate (Hooton, 2017). 2.0 Segment Framing Psychotherapy for kids suffering to learn, usually labelled by psychiatrists as ADHD or Dyslexia in the past has always been a burden or one of the hard states of mind to overcome, it is not to be cured. The methods developed for treating this kind of issue has not always been the best in psychotherapy, usually either the downside is too harsh or it is not effective, cause doing the simple act of telling a 5th grader to do his homework is well-known as the least effective. A study has shown that out of 50 children from the ages of 6-16 around 62% found that doing absolutely nothing is better than studying (Prakash and Mitra, 2008). There are two types of treatment when it comes to any sort of attention disorder, medication and treatment programmes. The huge issue faced by such patients is that usually the only effective approach is the pharmacological products engineered for such issues (Antshel et al., 2017). many doctors have repeated over and over again about the psychological and physical life dependency associated with such medication, if the pill is taken then the student will be able to learn, if not then the student will fail to accomplish the easiest and most simple of tasks, not to mention the other soul sucking clinical side effects, for instance depression and ease to anger, it could even develop as the student grows up to suicidal thoughts (JG, 2017). Treatment programmes that have been developed up till this moment are not that efficient, however there is one that has shown significance in the students life. Dekko comics is a company producing comics purely for education or providing an individual with a criterion of information through the comic, what psychologists have missed while targeting such disorders, is what does the student want to do, other than doing what is right approach, as students at this age are not fully mature. psychology clearly provided that if a person with attention disorder manages to find a subject or a routine where his self-owned interests , that same person with the attention disorder will generate thoughts much better than a normal person, that is because that a person who has attention problems usually has those problems because of the high speed generation of thoughts, not in all but rather most therefore such students get on what is known by psychologists as the hyper focus mode, it is triggered by many ways such as life threatening situation, for instance the night before the exam, or the other side of the moon, put simply a topic of certain interest for growing students in any range, 8-16 is the identified psychologically, realistically or rather marketing wise 10-14 is the accurate major(Ozel-Kizil and Kokurcan, 2017) which in case of the segment targeted having students reading narratives off a colourful comic with characters is an appeal to students compared to having black and white pages of vocabulary or non-endless lines of stories, it just appeals more in general. Far from the fact o f comic to learn, the products produced by dekko comics has also shown that if we reverse the equation it is still useful and fun, so the product is not necessarily purchased for purely education, it could also be a gadget of productive time wasting in leisure time. Such method is not only useful in secondary school, some of the qualified higher educational organisations have developed such strategies for themselves in a more complex manner suiting the customers, for example The University of Florida has its own developed comic department where students involved in such topics of studies and research (Research Guides: Graphic Novels and Comics: Journals and Online resources, 2017). 3.0 Engagement campaign `Dekko Comics main purpose is to be able to teach children in an interactive and enjoyable way. it has also been established that Dekko Comics product is able to aid students with learning disabilities such as; ADD, ADHD, dyslexia, and dysgraphia (meanings in appendix 1) to list a few. According to Stalikas and Fitzpatrick, (2008), psychotherapy concentrates on the negative emotion of the experience rather than a more positive side. To elaborate further, Dekko Comics aims to treat learning disabilities in a more positive manner. Introducing an increasing positive attitude that may not be present in clinical psychology, may have an effect on the effectiveness of psychological treatment. By working alongside qualified psychotherapists, Dekko comics will be able to retain its educational background, whilst simultaneously expanding to a new and highly profitable market. Thus, by specifically targeting children aged between 8-14 years old and presenting comics that can aid in many aids th em in therapy sessions. Contrary to popular belief, the main aim of psychotherapy is not the direct treatment of the patient, however, the way psychotherapy is used in treatment highly differs from the normal medical treatment. Psychotherapy aims to clarify misunderstandings that the patient might have and not presenting any sure solutions to the patient; rather, psychotherapists aim to direct the patient to their own conclusion. Effectively, it teaches the patient to critically think and overcome their ailment independently. More severe illnesses, however, such as OCD (Obsessive Compulsive Disorder) use different types of psychotherapy, such CBT (Cognitive-behavioural Therapy) whereby the patient conducts certain activities with their therapists that involve directly dealing with their disability. The final aim of CBT is for the patient to be able to overcome their fear and eventually cope with it without the use of any medicine. Although, patients who have been recommended this type of treatment have seen a large amount of dropout rate (Manceho, et al., 2011). Since CBT still takes design aspects from normal psychotherapy (where the patient reaches their own conclusion), it can be heavily implied that dropout rate in CBT treatment can be attributed to the patients own willingness to cooperate and attend their therapy sessions. Furthermore, psychotherapy is quite a dated treatment, introducing a product such as Dekko Comics to this market it can create a more attractive environment to the consumer. Ergo, dropout rates of psychotherapeutic treatment might decrease overall, which in turn will increase its effectiveness. According to Farell et al., (2016), in a study that looked at the effectiveness of CBT treatment among youth aged between 11-16 years old around 80% of which were considered to be in an improved state after treatment. However, post-treatment 60% of patients were experiencing the original symptoms and 6 months later this increase to 70%. This fundamentally states that CBT can be highly effective along the short-term, however, its effectiveness decreases overtime. By implanting a semantic meaning to patients within psychotherapy, which as stated by Schendan, (2012), that human functions emerge in the semantic network which is caused by the interaction between language and mental simulation. Therefore, by providing meaning or semantics via comics to the patient it can aid them in easily retrieving memories about their treatment sessions, this in turn might aid in increasing the effectiveness of CBT on the long-term and decrease the rate of re-emergence Mackenzie et al., (2014) conducted a study that consisted of 6796 students, and ran for 40 years (1968-2008). This study aimed to find the rates of treatment seeking within participants, the results collected from this study concluded that over-time peoples attitudes towards therapy has become negative and therefore the market for psychotherapy seems to be declining in size. Furthermore, Mackenzie et al., (2014) stated that the main reason as to why people have been increasingly negative towards therapy is due to the exponential increase in the use of mental health medicine in the mental health industry. However, by deviating from the emphasis on the use of prescriptions drugs; by integrating Dekko Comics into the market the increasing negative stigma about therapy might change and peoples attitudes towards psychotherapy can ultimately increase the rates of treatment seeking. This is especially relevant as an increase in healthier alternative ways of treatment might attract customers who might be just against the use of mental health medicine on younger children. Furthermore, the use of Dekko Comics in this specific industry can increase the profitability of the market, as it has been proved to be efficient the product was when presented in schools. NHS (National Health Service) was chosen to action this proposal as it is the main healthcare system in the United Kingdom. Working alongside the NHS Dekko Comics might be able to produce a new line of comics that cater to children aging between 8-14 years with mental health disabilities, as this age demographic might respond more positively with the use of comics in treatment as it is more interactive, enjoyable and age appropriate. Out of 500-pound budget 300 pounds will be spent on researching and developing the new product. If its approved by qualified professionals, which entails that this treatment has to have a high degree of success with patients, 200 pounds will then be used to hold an event at that can be sponsored by the NHS that will increase awareness about mental health issues, as well as state the integration of Dekko Comics into a medical and educational background. Through this event Dekko Comics will get the more media coverage. Ergo, through more coverage Dekko Com ics might increase in popularity and overall use, which is fundamentally important for a start-up such as Dekko Comics. 4.0 Limitations and conclusions This proposal still faces a few challenges, as well as containing a few limiting factors that might affect how successful this proposal can be. To list a few, 500-pound budget was very limiting aspect of designing this proposal as it limited how much can be done. The integration of comics as a use of treatment might also prove to be difficult or ineffective in a practical environment. Furthermore, this market might prove to have a very small profit margin, which in turn would simply cause a loss for Dekko Comics. Although, this study does contain its limitations it is still able to integrate Dekko Comics into other markets, which will inadvertently generate revenue and increase popularity and knowledge of the company. 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